Încă o dată despre reclamele online

Television content used to be bad because it was supported almost entirely by advertising. You didn’t have to prove to an advertiser that you had good content. It was just content reaching a particular audience, and since there was little competition, everybody got to reach that audience. The content itself was an afterthought. The audience wasn’t making a conscious decision to accept or reject that content.

That’s pretty much the Web model now. (…)

So now it’s all advertising supported, and it is all dross. The quality of the content has no precise relationship to what advertisers are paying for when they buy an ad. Worse, the technological marvel of the Web allowed websites to boast that they could measure that audience, and how it responded to ads. And when it turned out that very few people were clicking on those ads, that only drove the cost of online ads down further.

Interviu cu Michael Wolff

Asta vrea publicul (10)

There are a lot of people in this industry that staying on top at any cost and they’ll find themselves telling stories they don’t actually care about because that’s the story that somebody else wants. And that to me is like a journey into hell. And I can see how it happens and let’s face it, there’s a lot of money in this industry. So it can happen.

David Simon – Here’s the Thing

O afacere proastă

Cred că oamenii obișnuiti nu înțeleg (a) cam cât de rău a ajuns presa ca business, nu doar etic, și (b) că o sa fie și mai rău în următorii ani:

Chiar atat de rau a ajuns presa, nu cumva exagerati? Daca ati ajuns sa va indoiti ca presa romaneasca a sucombat in plina glorie, va reamintesc cateva fapte. Nu uitati ca titluri mari din presa romaneasca sunt astazi in insolventa: Mediafax, Adevarul, EVZ, Jurnalul National, Realitatea TV, Prima etc. La fel, marile retele de distributie. Cateva televiziuni de stiri se confrunta cu mari probleme financiare si doar DIGI 24 pare sa pastreze in acest moment un standard finaciar si profesional ridicat.

Dan Tăpălagă – Cum a ajuns presa o ruină

 

Colbert, despre suferință și recunoștință

Cel mai bun “profil” pe care l-am citit în ultimul an. Stephen Colbert, vorbind despre ce a însemnat să-și piardă tatăl și doi frați când avea zece ani:

‘You gotta learn to love the bomb,’ ” he said. “Boy, did I have a bomb when I was 10. That was quite an explosion. And I learned to love it. So that’s why. Maybe, I don’t know. That might be why you don’t see me as someone angry and working out my demons onstage. It’s that I love the thing that I most wish had not happened.”

I love the thing that I most wish had not happened.

I asked him if he could help me understand that better, and he described a letter from Tolkien in response to a priest who had questioned whether Tolkien’s mythos was sufficiently doctrinaire, since it treated death not as a punishment for the sin of the fall but as a gift. “Tolkien says, in a letter back: ‘What punishments of God are not gifts?’ ” Colbert knocked his knuckles on the table. “ ‘What punishments of God are not gifts?’ ” he said again. His eyes were filled with tears. “So it would be ungrateful not to take everything with gratitude. It doesn’t mean you want it. I can hold both of those ideas in my head.”

Goodfellas

Nu sunt un cinefil, dar îmi place sa învăț despre măiestria și metodele care fac posibile un film ca Goodfellas. De fiecare dată când îl văd – și cred l-am văzut de 20 de ori – îmi dau seama că nici o secundă din filmul ăsta nu e făcută la întâmplare. Totul, de la melodii până la costume și la replici, totul e deliberat.


I think Marty made the film that he wanted to make. Every inch of it is his, down to the Saul Bass credits—the way he wanted his name to zoom in, and the number of seconds each title is up there: It’s down to a science. There was a great sense that this was a comeback movie for him. He was totally in control, fully in his element.

GQ – Getting Made the Scorsese Way