Tehnologie de dragul tehnologiei

Labor-saving devices … are invested with a halo of their own. This may be indicative of a fixation to a phase of adolescent activities in which people try to adapt themselves to modern technology by making it, as it were, their own cause… It seems that the kind of retrogression highly characteristic of persons who do not any longer feel they are the self-determining subjects of their fate, is concomitant with a fetishistic attitude towards the very same conditions which tend to be dehumanizing them. The more they are gradually being transformed into things, the more they invest things with a human aura. At the same time, the libidinization of gadgets is indirectly narcissistic in as much as it feeds on the ego’s control of nature: gadgets provide the subject with some memories of early feelings of omnipotence.

Work and Pleasure: Theodor Adorno on the Psychology of “Gadgeteering” and How the Cult of Efficiency Limits Our Happiness

Viețile celorlalți par mereu interesante

I only tweet or gram (Is that a word? Kids these days!) when I have something interesting, funny or of value to share. In reality, 99% of my day is filled with non-interesting, non-funny stuff.

I know this about myself yet when I go online and read or see other people’s stuff, I assume they’re different, and somehow, their lives are awesome and interesting all of the time. That’s because all I see are their interesting bits and bytes.

Paul Jarvis – No one on the Internet is living the life you think they are

Cititul se mută pe telefon

Ever since the first hand-held e-readers were introduced in the 1990s, the digital-reading revolution has turned the publishing world upside down. But contrary to early predictions, it’s not the e-reader that will be driving future book sales, but the phone.

“The future of digital reading is on the phone,” said Judith Curr, publisher of the Simon & Schuster imprint Atria Books. “It’s going to be on the phone and it’s going to be on paper.”

Jennifer Maloney – The Rise of Phone Reading

De ce unii preferă să asculte muzică în timp ce lucrează

My hypothesis, subject to your sage review, is that the baseline stimulation of normal life has become a higher distraction than loud music blaring in both ears. Music once created a distraction in a quiet world. Now music creates a bit of a buffer from the baseline circus of your normal existence. And in this context I do not mean the noise of the outside world so much as the mental distraction of simply knowing you might have a message if only you looked. Stuff like that.

Music is somewhat predictable, especially for familiar songs, and it soon blends into the background of your mind, creating (in my experience) a sort of force field that keeps away the outside world. It is a defense against the distractions the world has inserted in your mind.

Scott Adams – Digital Distraction Syndrome

Reclame blocate

Advertisingul online se schimbă, AdBlock devine standard pentru utilizatori, iar organizaţiile româneşti din media (fie presă ori publicitate) nu fac nimic. Codurile de conduită, standardele, rămân neaplicate sau la stadii de discuţii, rata de click rămâne mică, mia de afişări se tot ieftineşte, clientul e nemulţumit, publisherul falimentează.

Alex Mihăileanu – Advertisingul online: programmatic, AdBlock şi vânzarea cu cap


I’ve never been tempted to run ad-blocking software before — I make most of my living from ads, as do many of my friends and colleagues, and I’ve always wanted to support the free media I consume. But in the last few years, possibly due to the dominance of low-quality ad networks and the increased share of mobile browsing (which is far less lucrative for ads, and more sensitive to ad intrusiveness, than PC browsing), web ad quality and tolerability have plummeted, and annoyance, abuse, misdirection, and tracking have skyrocketed.

Marco Arment – The ethics of modern web ad-blocking


The Internet is a swirling death trap of dubious gossip, outraged tweet-to-tweet combat and a million identical pieces of over-processed, hormone-injected “news content” written for fourth-graders. There’s a reason for that. It’s called money.

Choire Sicha – Former Gawker Editor on the Cause of Internet Bile: It’s Ad Dollars

De ce ne vine greu să ne deconectăm

The problem is that my brain feels stuffed with so much information and pulled in so many directions that there is no room left to take in anything more, much less to figure out how what’s already in there fits together.

My brain has become less a repository for knowledge than a perpetual motion machine.

You don’t need another polemic on the evils of overload, overwhelm and overdrive. You’ve got so many URLs left to visit before you sleep, and such limited attention to parse out along the way. I ask you to indulge me just briefly.

At the risk of losing all credibility, I believe our attention crisis has reached a new Defcon level. I can’t prove it, but I sense it in countless conversations, like the one I had last night in which a young woman told me that she found it difficult to read even a short article on the Internet all the way through. Or the person who told me that being asked in a meeting to turn off email prompts in him something close to a panic attack.

Tony Schwartz – Struggling to Disconnect From Our Digital Lives

GIF-ul potrivit la timpul potrivit

GIFs are marked by certain characteristics. They are typically a few seconds long, soundless and play in a loop. They are often culled from movie and TV clips and can include text on top of the animated image. (…l)

“I’m not that great with words,” Mr. Howlett said. “But if I find the perfect GIF, it nails it.”

Mike Isaac – For Mobile Messaging, GIFs Prove to Be Worth at Least a Thousand Words

De ce site-urile de știri se încarcă tot mai greu

When it comes to the economics of online publishing, the first thing to remember is that job No 1 isn’t to get the news to you. Rather, it is to monetise you, by selling you off, in real time, to the highest bidder. This happens every time you click on a link, before the page has even started to load on your phone. Once upon a time, if you and I both visited the same web page at the same time using the same web browser, we would end up seeing the same thing. Today, however, an almost unthinkably enormous ecosystem of scripts and cookies and auctions and often astonishingly personal information is used to show you a set of brand messages and sales pitches which are tailored almost uniquely to you.

Felix Salmon – Ad tech is killing the online experience