Pauză

Locurile comune iau o pauză din motive obiective. Mihnea Măruță:

Suntem o redacţie destul de mică, în comparaţie cu echipele clasice de cotidian tipărit. Şi zic asta pentru că ne propunem ca orice articol pe care-l publicăm să stârnească interesul cititorilor de limbă română, oriunde în lume.

Aşa ne vom alege subiectele (şi, deci, nu vom miza pe cantitate): cu dorinţa ca fiecare text să fie relevant, sau măcar interesant, indiferent dacă trăiţi la Cluj, la Bucureşti sau în Honolulu. Ceea ce ne uneşte este limba română.

Dacă aveți chef de citit, o să țin pe PressOne o rubrică de recomandări zilnice, poate un pic mai mundane decât cele de aici, dar în același spirit de a da mai departe lucruri care merită citite.

Tot pe PressOne fac în fiecare dimineață de luni până vineri Revista Pressei pentru cei care n-au ore întregi de pierdut ca să înțeleagă ce se mai întâmplă prin țară și prin lume.

I’ll be back!

Să încetăm să ne lamentăm!

Adevărul e însă că n-o duc strălucit. Lumea s-a schimbat neverosimil de când nu mai ești. Autoritatea a murit o dată cu apariția Internetului, a accesului gratuit la informație și a noilor generații, care contestă orice, oriunde, oricând.

A dispărut și meseria pe care o practicam, întrucât azi poate să scrie toată lumea – o, dacă ai vedea cum e presa azi!… – și am rămas fără slujbă. Trăiesc în continuare din scris, așa cum o făceam și în ultima ta lună, când ai admis, în premieră, că ar putea fi, totuși, ceva de capul meu. Și de cariera mea.

Horia Ghibuțiu – Scrisoare către tata

Încă o dată despre reclamele online

Television content used to be bad because it was supported almost entirely by advertising. You didn’t have to prove to an advertiser that you had good content. It was just content reaching a particular audience, and since there was little competition, everybody got to reach that audience. The content itself was an afterthought. The audience wasn’t making a conscious decision to accept or reject that content.

That’s pretty much the Web model now. (…)

So now it’s all advertising supported, and it is all dross. The quality of the content has no precise relationship to what advertisers are paying for when they buy an ad. Worse, the technological marvel of the Web allowed websites to boast that they could measure that audience, and how it responded to ads. And when it turned out that very few people were clicking on those ads, that only drove the cost of online ads down further.

Interviu cu Michael Wolff

Două tipuri de cunoaștere

After receiving the Nobel Prize in Physics in 1918, Max Planck went on tour across Germany. Wherever he was invited, he delivered the same lecture on new quantum mechanics. Over time, his chauffeur grew to know it by heart: “It has to be boring giving the same speech each time, Professor Planck. How about I do it for you in Munich? You can sit in the front row and wear my chauffeur’s cap. That’d give us both a bit of variety.” Planck liked the idea, so that evening the driver held a long lecture on quantum mechanics in front of a distinguished audience. Later, a physics professor stood up with a question. The driver recoiled: “Never would I have thought that someone from such an advanced city as Munich would ask such a simple question! My chauffeur will answer it.”

Farnam Street – The Two Types of Knowledge

Cealaltă cale

Like a bakery opens because a guy wants to make bread. A tavern opens because a guy wants to serve beer to people. That’s why people start businesses. It’s because they want to do something with their time. They want that enterprise to be how they spend their days. But from an academic standpoint or from an analytical standpoint or from the standpoint of publicly held companies and investment class and everything, the reason the company started is meaningless. All they want to know is the share price going up. And for people like me that seems insane.

Michael Friedman – Steve Albini Shows That Punk Rock Ethics Are Good Business

Asta vrea publicul (11)

And it is, as we have already noted, the dailies of the cities which carry the burden of bringing distant news to the private citizen. But it is not primarily their political and social news which holds the circulation. The interest in that is intermittent, and few publishers can bank on it alone. The newspaper, therefore, takes to itself a variety of other features, all primarily designed to hold a body of readers together, who so far as big news is concerned, are not able to be critical. They go to the dazzling levels of society, to scandal and crime, to sports, pictures, actresses, advice to the lovelorn, highschool notes, women’s pages, buyer’s pages, cooking receipts, chess, whist, gardening, comic strips, thundering partisanship, not because publishers and editors are interested in everything but news, but because they have to find some way of holding on to that alleged host of passionately interested readers, who are supposed by some critics of the press to be clamoring for the truth and nothing but the truth.

Walter Lippmann – Public Opinion